Update README.md

Co-authored-by: Daniel Norman <1992255+2color@users.noreply.github.com>

README.md

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 Check out our website at [ipfs.tech](https://ipfs.tech).
 
-For papers on IPFS, please see the ["Further Reading"](https://docs.ipfs.tech/concepts/further-reading/academic-papers) section of the [IPFS docs site](https://docs.ipfs.tech).
+For papers on IPFS, please see the [**Academic Papers**](https://docs.ipfs.tech/concepts/further-reading/academic-papers) section of the [IPFS Docs](https://docs.ipfs.tech).
 
 ## License